Worshipful Companies to debate marketing role in spirits
28 October, 2019
The Worshipful Company of Marketers and The Woshipful Company of Distillers have come together to host a debate on the modern role of marketing within the spirits industry.
Two new WSET trustees
27 February, 2013
The Wine & Spirit Education Trust (WSET) has announced two new trustees - Mentzendorff managing director Andrew Hawes and Jonathan Driver who, after leaving Diageo in 2006, has become a global consultant.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
